Its been a while since my last post. Mainly due to lack of time and lack of inspiration. After a bit of time out of the game I wanted to come back with a post worth mentioning and this is it. Not only due to it being a new song from the Arcade Fire but also due to the great piece of work put together behind this personalised video.

The video uses Arcade Fire’s “We Used to Wait’ to narrate a story of someone running back home. The song itself doesn’t have a clear meaning and can be interpreted in many different ways. Personally I see it as being a way to seize opportunities as we get older. Chris Milk, the director has interpreted it as a story of learning from our regrets that we had as a child and going back to our childhood to give advice and words of wisdom to the next batch of youngsters or even your younger self. To do this Milk has created a HTML5 site which uses his own interpretation and allows the user to personalise it to his or her hometown. As a interactive music video I think it’s great. Its new, innovative, personal and has an awesome soundtrack. The beat does almost follow the rhythm of footsteps and using Google maps to take you through the journey of running back through your own home town and streets is great way to showcase how technology can be used for music videos.

Have a play around with it here at The Wilderness Downtown. You’ll need a HTML5 capable browser, Google Chrome definitely supports it but give any browser a try.